Rosella was founded in the late 1800s and since this time, its mission has been to provide Australians quality, purity and taste through its products with an uncompromising attitude to only using the best of ingredients.

Despite a long and distinguished career of serving our country with the best of Australian produce, Rosella went into decline from the 1980’s onwards because its owners at the time did not follow the original vision of the founders.

Rosella was purchased in 2013 by the Australian family owned company Sabrands who immediately set about restoring the original vision for the brand. The immediate focus was on restoring Rosella’s significant ingredients using Australian grown produce, where possible, which is known to be some of the best in the world, as well as supporting Australian businesses.

Rosella is a wholly Australian family-owned company and all products are manufactured in Australia.

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